A customer display is a common piece of point-of-sale hardware that displays information about retail items and prices. Also known as a second display or dual screen, it can display all order information to customers during checkout.

The type of customer display varies depending on the interface displayed. Traditional customer displays (VFD) use LED technology to display two lines of green text on a black background, typically displaying information on 2 lines of 20 characters. Although they are less common these days, they are the most affordable and easy way to display. Typically, they come with a pole stand that can be extended to different heights or integrated into the rear of the POS terminal.

An increasingly popular customer display is the full-color LCD screen. Similar to a home screen, these screens are often smaller in size and are compact displays that can project pictures, text, and video. Customers can check the item, quantity, tax rate, and discount of the purchased item from the display facing them. At the same time, it enables customers to keep abreast of the transaction situation throughout the transaction process. If the opposite display is a touch screen, they can also interact directly on the screen, such as self-selection or writing a signature. LCD models are not much more expensive than older dot-matrix models, so administrators are encouraged to upgrade their equipment.

Customer Displays are becoming more flexible in how they are mounted, with the option of being mounted on a pole, or placed anywhere on the table near the POS system. The rear display mounts directly to the back of the POS system so that the content at the point of sale faces the customer directly.

Customer-facing displays help retailers increase sales transparency and build brand trust naturally. With the Customer Display, consumers can view full order details without asking the salesperson for a better checkout experience.

Through the customer display, customers know what is in their shopping cart and can spot their selection mistakes early on and change their decision before completing their order. Typically, the salesperson can readjust the item in just a few seconds. However, it can take up to ten minutes to process a return or exchange. Reducing order errors can also effectively reduce the rate of returns or exchanges.

In some retail stores, customer-facing displays are used to display advertisements. They draw customers’ attention to promotions, which could be upcoming seasonal or holiday sales. Even if waiting to pay is boring, having fun and creative banners can make customers happier. Using your logo, brand colors, and event messaging is a great way to increase your brand recognition with customers. They’ll also remember your promotions more easily, increasing customer loyalty to your brand.

If you want to use customer presence to enhance the customer experience, we can help you build a custom solution. TouchDisplays provides VFD and various sizes of LCD customer displays and supports a variety of customized services, including appearance, modules, and functions. Feel free to chat with our experts and get a consultation for your personalized touch solution.

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As a producer with extensive industry experience, TouchDisplays develops comprehensive intelligent touch solutions. Established in 2009, TouchDisplays expands its worldwide business in manufacturing Touch All-in-one POS, Interactive Digital Signage, Touch Monitor, and Interactive Electronic Whiteboard.

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