The State Administration of Market Regulation recently announced four national standards for cross-border e-commerce, including the “Management Standards for Cross-border E-commerce Comprehensive Service Business for Small, Medium and Micro Enterprises” and “Cross-Border E-Commerce Transaction Service Quality Evaluation”. Experts believe that the “packaging” of four new national standards in the field of cross-border e-commerce will provide more standardized support for the field of cross-border e-commerce to go abroad and go to the world.

In recent years, China’s cross-border e-commerce industry has entered a stage of rapid development and has become the core driving force for China’s foreign trade growth. According to customs statistics, China’s cross-border e-commerce import and export scale has increased nearly 10 times in the past five years. The proportion of cross-border e-commerce in foreign trade will increase from less than 1% in 2015 to 4.9% in 2021. In 2021, China’s cross-border e-commerce import and export scale will reach 1.92 trillion yuan, a year-on-year increase of 18.6%.

“The four national standards for cross-border e-commerce released this time play an important role in improving the overall development level of cross-border e-commerce.” Sun Zhaoyang believes that, first, it can effectively guide foreign trade comprehensive service companies and their cooperative service providers, and is aimed at small and medium-sized enterprises. Micro-enterprises carry out the operation and management of cross-border e-commerce comprehensive services, improve the quality of foreign trade comprehensive services, reduce transaction risks, and promote the healthy development of foreign trade comprehensive service industries. The second is to ensure the classification and naming of related products, The consistency and accuracy of information description in various cultural backgrounds and language environments improves the transaction quality of cross-border e-commerce and reduces transaction costs. The third is to closely focus on problems such as unsound credit system, weak awareness of intellectual property rights, difficult handling of cross-border transaction fraud, and difficult rights protection in the process of cross-border e-commerce development and transaction services, and carry out cross-border e-commerce transaction service quality evaluation to promote Establishing and promoting excellence through evaluation will promote the construction of a credit system for cross-border e-commerce transactions, improve the service quality of cross-border e-commerce platform operators and operators on the platform, protect the legitimate rights and interests of domestic and foreign consumers, and create an honest and standardized The cross-border e-commerce transaction environment provides necessary institutional guarantees and communication channels for the benign interaction and healthy development of cross-border e-commerce.

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