During the worldwide epidemic, China’s live streaming industry has become an important platform for economic recovery.

Before the concept of “Taobao Live” was proposed, the competitive environment deteriorated, and the CAC has increased year by year. The live streaming mode was put forth in order to improve the purchase transformation rate. At present, the current development status of China’s e-commerce live industry can summarize three major characteristics: Fast-growing, industrialization, diversification.

Fast-growing

Data show that China’s cross-border live e-commerce market scale has been rising, and the integration of the content platform and e-commerce transactions is expected to maintain a high growth situation in the next few years.

Industrialization 

With the continuously improved industrial manufacturing system, China has enabled the live industry to be strongly supported by industrial capacity. In addition, the cooperation and competition between the content platform and the e-commerce platform, make eclectic live ecology more complete, enriched.

Diversification

E-commerce live broadcast experiences such a diverse development, can divide multiple modes according to people, venues, etc. Early e-commerce live broadcast is mainly engaged in dressing and beauty makeup. The present and future trends are more diversified.

Currently, almost all overseas mainstream social media platforms have increased live function, including Facebook, Instagram, YouTube, etc. In the first half of this year, Tiktok was nearly 600 million downloads in overseas App Store and Google Play, an increase of 88.7% from the same period last year.

With the rise of “live streaming” consumption model, the Chinese market has shown powerful potential and vitality, and accelerated the pace of entity business to digital transformation. An ordinary live show not only reduces the distance from the buyers and sellers, but also makes the product easily and efficiently displayed in front of the customer.

Following this developing trend, in 2020, Alibaba International Station has also begun to gradually develop cross-border live streaming. In the upcoming Alibaba March Expo, TouchDisplays will provide better services throughout the weekly online live broadcast to customers. 

Follow this link to learn more:

https://www.touchdisplays-tech.com/

In China, for the world

As a producer with extensive industry experience, TouchDisplays develops comprehensive intelligent touch solutions. Established in 2009, TouchDisplays expands its worldwide business in manufacturing Touch All-in-one POS, Interactive Digital Signage, Touch Monitor, and Interactive Electronic Whiteboard.

With the professional R&D team, the company is devoted to offering and improving the satisfying ODM and OEM solutions, providing first-class brand and product customization services. 

Trust TouchDisplays, build your superior brand！

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Email: info@touchdisplays-tech.com
Contact Number: +86 13980949460 (Skype/ WhatsApp/ Wechat)