With the increasing impact of digital signage on the business world, its use and benefits continue to expand globally, the digital signage market is growing at a rapid pace. Businesses are now experimenting with digital signage marketing, and at such an important time in its rise, it is important for business owners, especially entrepreneurs, to research the basics of digital signage.

Of course, the main start is to understand the technical terms.

As follows:

1. Billboards

Billboards are usually large format outdoor advertising tools similar to poster structures. They are usually displayed in high traffic areas such as busy roads, markets, outside shopping centers, and other places. Traditionally, billboards were made of paper or vinyl. However, digital billboards are digital screens that run on software; these are attractive and therefore immediately capture the attention of the audience.

2. Kiosk

A kiosk is a type of interactive digital signage; it is a freestanding booth located in a high-traffic area to perform a specific function. Kiosks can be used for a variety of applications such as displaying advertisements, sharing information, gaming, and self-service. The most common example of a self-service kiosk is an ATM machine where we withdraw our money.

3. Aspect Ratio

Aspect ratio is the relationship or ratio between the width and height of any graphical content (image, video, GIF). If we divide the width of an image area by its height, we get a ratio defined as aspect ratio. For standard and HD displays, the most common aspect ratios are 4:3 and 16:9 In order to display your content in the most attractive way on a digital signage screen, you must know what aspect ratio to choose.

4. Digital signage solutions

Digital signage solutions mean the promotion of advertisements with the help of a digital signage system. Digital signage solutions have a specific purpose. For example, retail digital signage solutions will provide retailers with all the tools they need to engage their customers. Similarly, enterprise signage solutions will enable organizations to function better by providing multiple business applications that can be used for branding, internal communications, and workforce management.

In China, for the world

As a producer with extensive industry experience, TouchDisplays develops comprehensive intelligent touch solutions. Established in 2009, TouchDisplays expands its worldwide business in manufacturing Touch All-in-one POS, Interactive Digital Signage, Touch Monitor, and Interactive Electronic Whiteboard.

With the professional R&D team, the company is devoted to offering and improving the satisfying ODM and OEM solutions, providing first-class brand and product customization services.

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