Airports are one of the busiest places in the world, with people from different countries coming and going through them every day. This creates a lot of opportunities for airports, airlines and enterprises, especially in the areas where digital signage is focused. Digital signage in airports can be used in a number of different ways, with different ways corresponding to different effects:
1. Provides airport navigation and flight schedule
As airports generally cover a large area, many travellers may be confused about how to reach the required location, especially foreign and out-of-town visitors. To solve this problem, airports can use digital signage and touchscreens to provide a range of effective information such as flight schedules, gate numbers, airport maps and directions.
2. Marketing Advertisement
There are countless advertising opportunities available to airports through digital signage, and people usually have long periods of free time at airports. With this in mind, if engaging content such as text, images, video and sound can be built into digital signage, people will easily notice them and remember the message you are trying to get them to remember.
3. Entertainment of travellers
Travellers are often tired due to the waiting time at airports, but with digital signage, airports can serve travellers in a way that has never been possible before. By providing news channels, movies, TV shows and other entertainment, travellers’ fatigue and potential dissatisfaction can be effectively alleviated.
4. Airport security
As policies and regulations for airport security are updated on a daily basis, digital signage is the perfect way to display this information. Relevant security information can be added to digital signage content in novel ways to make it more engaging, thus ensuring that everyone remembers these information so that everyone can stay and feel safe.
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Post time: Sep-20-2023