In modern airports, the application of digital signage is becoming more and more common, and has become an important part of airport information construction. Compared with traditional information dissemination tools, one of the outstanding advantages of digital signage system is to make full use of the audience’s fragmented time, and the airport, as a centralized transfer station for passengers, is undoubtedly a fragmented time concentration camp. Digital signage is also due to its powerful display function, intuitive information conveyance function, as well as realistic and detailed advertising images, colorful content, for the audience to bring a different visual sensory experience, but also make the audience more receptive, so that the information conveyance is more effective.
In people’s daily life, airplanes have become a very common means of transportation, passenger traffic is increasing, which directly leads to the rapid increase in airport population density, want to be in the increasingly complex environment, to ensure the normal operation of the airport functions, smooth information has become the primary prerequisite. Airport digital signage is not only able to deliver weather conditions, flights, boarding information and other routine information for travelers in a timely manner, avoiding the airport order chaos caused by the opacity of important information, but also able to undertake some business functions through self-service terminals, such as information inquiries, ticket refunds, ticket changes, etc., to share the pressure of the window in the peak period of passenger traffic to ensure the efficiency of airport services.
In addition to routine business information management, airport digital signage is also an indispensable tool for atmosphere regulation. Airport waiting will inevitably appear seemingly leisurely but boring blank time, if not regulated is easy to let people produce boredom, affecting the mood of travel. With the help of digital signage systems, airports can enrich the waiting time of travelers by broadcasting current events, entertainment news, etc. Moreover, it is even more critical that airport digital signage can be combined with the popular social media, sharing interactive information in real time through the big screen, highlighting the human touch of airport operations.
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Post time: Feb-21-2024