After more than 20 years of development, the scale of cross-border e-commerce exports in China has continued to expand, and has entered a new stage of standardized development. With the increasing export-driven effect of cross-border e-commerce, China’s “cross-border e-commerce + industrial belt” has shown new characteristics such as agglomeration, branding, high-end and globalization.

1. Formation of e-commerce agglomeration development: The top five provinces in China’s total cross-border e-commerce imports and exports accounted for 40.63% of the total cross-border e-commerce imports and exports in 2021 to 69.7% in 2022. The eastern coastal area has become the agglomeration area of China’s cross-border e-commerce, and the comprehensive pilot zones of cross-border e-commerce in Guangdong, Shandong, Zhejiang, Jiangsu and other places have achieved full coverage of prefecture-level cities, forming an obvious agglomeration effect.

2. Promoting brand transformation: Cross-border e-commerce helps traditional industry and trade enterprises grasp consumer demand in real time, promotes products to reach global consumers, and promotes traditional industry and trade enterprises on the industrial belt to rapidly build global brands. Through cross-border e-commerce platforms, enterprises can directly connect with overseas markets, strengthen brand concepts, and accumulate consumer awareness and trust. Compared with traditional foreign trade channels, cross-border e-commerce has greatly shortened the cycle of brand building.

3. Accelerating the high-end of export categories: the technological content of traditional advantageous categories has been rapidly improved, such as clothing and shoes, 3C electronics and household products. At the same time, new export categories of high technology density continue to emerge, such as home energy storage products, 3D printers, four-legged robot dogs, drones, etc., which have become global hot sellers.

4. Promoting the globalization of SMEs: Cross-border e-commerce platforms promote industrial belt empowerment programs, accelerate the integration of new business forms and high-quality supply chains, and enhance the core competitiveness of smes. For example, Ali International Station implements the Global Industrial Belt Plan, and Amazon Global store promotes the integration of cross-border e-commerce and industrial belts through the Ten Articles of Industrial Belt Enlightenment and the Enterprise Purchase Industrial Belt Accelerator, with the goal of covering more than 100 industrial belts.

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As a producer with extensive industry experience, TouchDisplays develops comprehensive intelligent touch solutions. Established in 2009, TouchDisplays expands its worldwide business in manufacturing POS Terminals, Interactive Digital Signage, Touch Monitor, and Interactive Electronic Whiteboard.

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