Affected by the epidemic, offline consumption has been suppressed. Global online consumption is accelerating. Among them, products such as epidemic prevention and home furnishing are actively traded. In 2020, China’s cross-border e-commerce market will reach 12.5 trillion yuan, an increase of 19.04% year-on-year.

The report shows that the trend of online traditional foreign trade is becoming more and more obvious. In 2020, China’s cross-border e-commerce transactions accounted for 38.86% of the country’s total import and export of goods, an increase of 5.57% from 33.29% in 2019. The boom in online trade last year has brought rare opportunities for the model reform of the cross-border e-commerce industry and the development of cross-border e-commerce companies, and market changes are also accelerating.

“With the accelerated development of B-end online sales and purchasing habits, a large number of B-end merchants have shifted their sales behaviors online to meet the purchase needs of downstream buyers with contactless procurement, which has driven the upstream suppliers of the B2B e-commerce platform and The base number of downstream users has increased.” The report shows that in 2020, cross-border e-commerce B2B transactions accounted for 77.3%, and B2C transactions accounted for 22.7%.

In 2020, in terms of exports, the scale of China’s export cross-border e-commerce market is 9.7 trillion yuan, an increase of 20.79% from the 8.03 trillion yuan in 2019, with a market share of 77.6%, a slight increase. Under the epidemic, with the rise of global online shopping models and the successive introduction of favorable policies for cross-border e-commerce, coupled with the continuous improvement of consumers’ requirements for product quality and functions, export cross-border e-commerce has developed rapidly.

In terms of imports, the scale of China’s import cross-border e-commerce market (including B2B, B2C, C2C and O2O models) will reach 2.8 trillion yuan in 2020, an increase of 13.36% from the 2.47 trillion yuan in 2019, and the market share is 22.4% . In the context of the continuous increase in the overall scale of domestic online shopping users, Haitao users have also increased. In the same year, the number of imported cross-border e-commerce users in China was 140 million, an increase of 11.99% from 125 million in 2019. As consumption upgrades and domestic demand continues to expand, the scale of import cross-border e-commerce transactions will also release more room for growth.